Set up event tracking with Google Tag Manager (GTM)

to get statistics for your nudges in your ga when also using gtm, you have to set up a selection of event handlers this is due to gtm blocking events through to ga without these handlers creating the trigger first off we create a trigger give it a name, this will be the main event name ex kindly nudge trigger next up, click on trigger configuration , and select custom event the event name has to be rck event this is because we need to call this from the script after this, just save the trigger, and move on to the next step creating the variables we have to create three variables, one for each of the event tracking variables built into ga action, label and category therefore we have to do this process three times start off with creating a variable and name it kindly eventcategory / kindly eventaction / kindly eventlabel then click on variable configuration choose datalayer variable from the list and name it eventcategory / eventaction / eventlabel repeat this process for all three, then move on to the last step creating the tag lastly we have to create the tag to get this to run on events this all ties together by the tag firing on the event of nudge open or close when that happens it fires an event to ga from gtm so create a new tag and name it kindly nudge tag click on tag configuration and choose the ga type you have on your website for this guide we will be using universal analytics then we need to set up the variables choose event as track type then, fill in your variables by clicking on the add variable button , matching up the names for them remember to set up your analytics settings you can override the settings with a ga id underneath click on triggering and select the trigger we created earlier that's it, but don't forget to publish your changes